Online Technology for Research & Insight

Press Release 27 January 2016

New Date Picker questions create more analysis options

LONDON UK: The successful launch of the Date Picker question type in recent months has given Demographix users a range of new analysis options. Using Date Picker questions, data can now be analysed by the date periods that responses are made, using both filter and crosstab tools.

A Date Picker question allows respondents to select a date using an interactive calendar pop up. Alternatively, survey designers can hide the question and automatically have it answered when a response is submitted. The pop-up calendars has been designed to work on any device – from mobiles and tablets to desktop PCs.

Date Pickers can be set it up in one of four ways, depending on when the date you are interested in occurred.

  • Any date with no restrictions
  • A date that can only be in the past (such as date of birth)
  • A date in the future (such as a scheduled meeting)
  • A date within a specific range (e.g. January–June 2015)

"With the new Date Picker offering, our client base has much greater flexibility in analysis, especially filtering and crosstab options," said Head of Insight, Gina Lee-Young. "We envisage that this question type will be a valuable addition to our researchers' armoury."

In our analysis toolset, the data from a DP question is shown in the same way as write-ins, with dates in the format "12 Jul 2015". However, the data downloads use the format "2015-07-12" in order to allow for easier sorting and grouping in Excel.

Lee-Young said users are now able to use the Filter function to specify date ranges of responses, for example filtering down to those who have selected a date between July and October. She added that crosstabs cannot be used on Date Picker questions until Derived Variables have been set up.

"Derived Variables are a valuable tool for further interrogation of Date Picker data," she explained. "They allow you to set up any date intervals you like, which will then be shown in the analysis report with percentages for each period. The Derived Variables can then be used in Filters or Crosstab reports like any other closed question types." Shown below are some examples of how you can set up Derived Variables based on Date Picker:

  • A week by week look at the data (e.g. labelled Week 1, Week 2, etc) or similarly by month or by season, etc
  • By financial quarters (e.g. Q1–Q4) or any date ranges specific to your organisation
  • If date of birth is asked as a Date Picker question you can look at generations (e.g. those born in the 70s, 80s, etc) or even break respondents down into classifications such as Baby Boomers, Generation X, Millennials.

However, Lee-Young sounded a note of caution when asking for date of birth. "In some instances it is better to ask respondents their age using standard age breaks in a single choice question as this allows for easy filtering or cross-tabbing and is also less intrusive than asking for a precise date of birth. It very much depends on what you are planning to use this information for in the analysis."

About Demographix: Demographix is the leading UK developer of online research tools, specialising in the publishing, broadcast, health, public, academic and hospitality sectors. The company develops technology with a wide range of browser and form factor compatibility, including tablets and smartphones. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO No. Z1244335.