Online Technology for Research & Insight

Press Release 12 June 2020

Demographix launches NHS charity initiative for new customers

LONDON UK: Demographix has pledged to donate 20% of all new invoicing for new customers this year to health service charities, in light of the excellent work done during the pandemic crisis.

The company will give 20% of any new subscription or managed services work for new UK-based clients to our chosen charity, NHS Charities Together, and to similar umbrella health organisations for overseas clients.

"The pandemic and lockdown have made all companies re-evaluate how resilient they are, both in economic terms and operationally," said Demographix marketing director, Bobby Pickering. "Many companies and organisations now realise that during an unexpected emergency - whether a public health lockdown, a national infrastructure failure, or acts of terrorism - the ability to quickly move staff to home-working has become an essential priority."

"Whereas services such as Demographix have offered operational flexibility and easy management for staff working from home, other market research departments were not served well by technologies they were unable to use effectively. Those companies are now considering moving to a more resilient data collection and analysis service, and one that has the right sort of values that appeal to them."

Demographix has a long history of charitable support through its Community Support programme. Since 2006, it has supported The Princes Trust, allowing their staff to gather feedback from supporters and service users to improve the quality and scale of delivery to disadvantaged young people.

Online services that are cost-effective, high-powered and accessible anywhere are precisely what is required during a pandemic, especially one that has had stark economic consequences. The cost of data collection and market research is currently a top issue, but never has it been more important and relevant.

Pickering said that many organisations are now looking to assess how their workers are feeling about coming back to work after Lockdown. "Human resources teams are needing the data to back-up their strategies for dealing with employee anxieties. Knowing precisely what is bothering your staff can often lead to insights into alleviating them quickly."

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About Demographix: Demographix is the leading UK developer of online research tools, specialising in the publishing, broadcast, health, public, academic and hospitality sectors. The company develops technology compatible with a wide range of browsers and form factors, including tablets and smartphones. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO No. Z1244335.