Online Technology for Research & Insight

Research Blog 27 August 2015

Creating an infographic from your survey data

A good infographic is worth a thousand words

An infographic is a visual representation of information. These are becoming increasingly popular in the media and in presentations – no doubt you will have come across one recently. An example is shown below.

Example infographic

Infographics will grab your audience's attention as they are easy to digest and highly visual. In this age of over-worked executives and general information overload, grabbing the attention of your target audience is key.

Infographics allow you to use a combination of visuals, text and data which will have far more impact than a set of statistics presented as text or graphs. Think how much more impact our example has, compared with a list of bullet points!

Infographics can also be shared easily, which is useful if your aim is to get as much use out of your survey results as possible. Even the most mundane data can be made appealing with an eye-catching infographic and reach far beyond your initial audience if it goes viral.

How do I create an infographic?

There are a number of free infographic creation tools available on the web, such as easel.ly, pictochart.com and info.gram, so have a look around and see which one suits you best. You can either use one of the template designs provided or create a brand new design.

The most common types of Infographic consist of one of the following: data visualisation (i.e. communicating data through charts, graphs and design), a list of items, one versus another comparison, a flowchart, a timeline and finally a map which highlights location-based data.

Here are some of our top tips for creating an infographic:

  • Use consistent styles, fonts and colour schemes
  • Make sure your infographic can be read at a glance by telling the story visually. Not every little detail needs to be communicated instantly, but the overall gist of the data should be clear in a few seconds
  • Don’t overwhelm your readers. No doubt you would love to share all the survey results but for this purpose, focus only on the crucial points
  • Explore different visual options. Try to avoid standard bar charts, line graphs or pie charts or at least make your charts more visually appealing by adding images or logos to them
  • Using applicable metaphors can be a great way to engage readers – e.g. "The Road to Success", where an image of a road is used as the main visual

Hopefully this article will inspire you to have a go at creating your very own infographic and show off your amazing survey data in a concise and compelling format. If you need a helping hand, we offer Managed Services which include the creation of infographics. Alternatively, you may already be creating your own infographics and if so, we would love to see them!