Online Technology for Research & Insight

Research Blog 22 August 2016

Demographix surprises: I didn’t know you could do that! Part 2


Continued from Part 1

6. Show All and Show None icons
A useful and often overlooked feature, particularly for longer surveys, are the Show All and Show None icons found at the top of both the survey editing and analysis windows. The default is set to Show All which shows all the content of the pages in the survey. Clicking on the Show None icon, however, collapses the pages so that only the page headers are visible. When building a survey, this is useful when you want to jump quickly to a particular page without scrolling all the way through your survey. Similarly, in the analysis interface you can hide pages and these will not be included in your Excel or PDF reports.

7. Importing style sheets
You may have seen a colleague’s survey and liked the look of it, or you may need all your surveys to look the same. This is simple to do in Demographix. Survey style sheets allow you to import the appearance from another survey in your account and apply it to your existing survey. This feature can be found in the Appearance menu, in the Actions tab.

8. Randomiser questions
This is a little-known question type within Demographix and can be very useful for such things as price testing. For example, you may want to know how much respondents are willing to pay for a product X, with prices ranging from £2 to £5. Using the randomiser question you could ask “are you willing to pay £x for this product?” with random prices between £2 and £5 automatically inserted for each different respondent. When analysing the survey you will then see how many people answered Yes/No to each price. The randomiser can also be set up using multiple-choice answer options. Using this question type for price testing will give you more reliable data than simply asking how much they are willing to spend on product X, as most people will naturally select the lowest prices.

9. Quick filtering in analysis
You may already be aware of how to filter your survey by any variable using the Filter tab in the Analysis of Responses. Did you know, however, that you can also filter instantly by simply clicking on the bar of the variable you want to filter on. For example, if you want to include only the male respondents, just click on the male bar for the question and the filter will automatically be applied.

10. Keyword analysis of write-ins
Our Keyword analysis tool allows you to make sense of the answers to your write-in questions. Having read through the list of write-ins in the analysis, simply pick out the keywords you want to analyse with a different one on each row. Take account of variations and typos too and separate these using commas e.g. you may have a row which reads New York, NYC, New Yoik, The Big Apple – as they all mean the same thing. The tool will then count up how many people have answered the options from each row (it doesn’t double-count!) and supply percentages. You can filter the analysis on any of these keyword groups in the analysis by clicking on the associated red bar in the bar chart.

If you want to know more about any of the features mentioned above, search the FAQ section of our website which will give more detailed instructions. Hopefully, this has given you some ideas of different features you can utilise in future surveys.