Online Technology for Research & Insight

Research Blog 12 December 2016

Give your survey results more impact with infographics

Our handy hints and tips on how to create great visuals for your data

Infographics are a representation of information in a graphic format designed to make the data easily understandable at a glance. They are a powerful tool to convey the key findings of your survey data in a concise and compelling format and are sure to grab the attention of your audience.

Example infographic

We’ve created an Infographic on all the training we’ve conducted across 2016, including results from our Feedback Survey asking trainees to tell us honestly what they thought. Have a look at our infographic at right.

If you want to see a more hi-res version, click on the image to open a PDF.

I’m sure you’ll agree we’ve had a very busy year! We offer FREE online training to all new users of Demographix, as well as advanced courses in research techniques. Our sessions are relaxed and informal, creating more of a group conversation than a boring lecture environment.

Why create an infographic? Well, infographics allow you to use a combination of visuals, text and data which will have far more impact than a set of statistics presented as text or graphs.

If you look at the structure of the image, from top to bottom, you can see we've shaped it in a logcial way. Below are some thoughts on what was (and wasn’t) needed to make it as impactful as possible.

The thinking behind our infographic
What we wanted to show...
  • Some headline numbers to introduce the topic and grab readers attention
  • A select number of graphics or visuals showing data splits, such as sessions by topic and location of trainees
  • Highlights from our Feedback Survey, picking out the most relevant and convincing statistics
  • Verbatims to provide some non-statistical data and add human interest
  • Relevant support visuals to go with the data
  • Clean and consistent fonts and colours
Here are some things we wanted to avoid...
  • Whilst we had a lot more data that we could have shown from our Feedback Survey, we didn’t want to overload the reader or clutter the infographic
  • We didn’t want too many charts, so we stuck to topline data that can be easily quoted and digested. For example, we chose to show average scores rather than a graph breaking down all the individual scores

We hope we’ve demonstrated that the use of infographics is a powerful way of highlighting relevant data. If you need any help creating an infographic from your survey data, we can point you in the right direction or even create one for you, so do get in touch with us by emailing