Online Technology for Research & Insight

Who's Who at Demographix

Get to know the heads behind the UK's leading online research technology.

Derek Cohen

Derek Cohen – Chief Executive Officer

Derek's research experience, technical expertise and programming skills are the bedrock on which Demographix technology has been developed. He leads all our research and development work, and is never happier than when solving difficult technological problems or helping develop custom solutions for customers. Derek has an MA in Philosophy and Economics from St Johns College Oxford, and is an associate member of the Market Research Society.

Bobby Pickering

Bobby Pickering – Director

Bobby has worked fulltime at Demographix since 2006. He's responsible for marketing, communications and on-site group training, as well as survey building and data analysis for key clients. Interests include developing survey techniques to maximise response rates, survey scripting best practice, data analysis techniques, and panel management. He studied Mathematics for his Masters degree at Auckland University in New Zealand.

Gina Lee-Young

Gina Lee-Young – Head of Insight

Gina brings a wealth of experience in market insight and data analysis to the Demographix team. Her CV includes senior roles at two of the UK’s largest consumer publishers, Time Inc and Hearst. Most recently she ran her own successful business, AMLY Consulting. Gina will be heading up our drive to offer clients greater support with managed services and advanced insight, reporting and charting initiatives. Gina has a BSc (Hons) in Business Administration from the University of Bath.

Paul Ockenden

Paul Ockenden – Director

Paul brings many years of experience in technical and marketing consultancy to the Demographix team. He has an extensive background in online marketing and web-based development projects, and provides top-level technical expertise and support. Paul's passionate interest in the mobile communications and portable marketplace helps keep our development work focussed on key technology trends in the modern world. Paul writes a regular column in PC Pro magazine.

The Demographix development labs work with UK-based programmers and web technologists to develop our services. We also work with freelance marketing and research personnel who have used our technology and have a good understanding of its scope and potential. If we cannot directly fulfil your scripting, consultancy or analysis requirements, we can put you in touch with reliable freelancers in all our specialist sectors.

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Whether you're interested in our services, you feel you have something to offer Demographix, or you'd just like to say hello, please feel free to drop us a line or give us a call at any time.

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